Salesforce has been an exceptional performer in the US30 this year, with new bullish signals generating

  • CRM.us
    (${instrument.percentChange}%)


Source: www.tradingview.com

Salesforce has been the best performer in the Dow Jones Industrial Average (US30) for 2023. Its relative strength began in mid-January (blue dashed vertical). Here we see several positive technical signals:

  1. Its green 5-week EMA crossed above its orange 10-week EMA at 1.
  2. Its weekly RSI pushed above 50 at 2, denoting an underlying bullish momentum for CRM.us.
  3. The relative strength's green 5-week EMA crossed above its orange 10-week EMA at 3. This indicated that Salesforce had started outperforming the broader US30 index.
  4. The relative strength's RSI pushed above 50 at 4, signalling that Salesforce's outperformance of US30 was supported by a general momentum.

This continued until mid-September (red dashed vertical) when the indicators gave up their bullishness. However, Salesforce is now starting to show signs of outperformance again:

  1. Salesforce's green 5-week EMA has crossed bullishly above its orange 10-week EMA (black circle).
  2. The stock's RSI has pushed to the bullish side of 50 (black rectangle). The longer it maintains above 50, the greater the momentum support for its stock price.
  3. The relative strength's green 5-week EMA has crossed above its orange 10-week EMA (green circle). If the EMAs develop angle and separation here, CRM.us will be outperforming the US30 index.
  4. In this regard, the relative strength RSI has pushed above 50 (green rectangle), denoting that an underlying momentum is driving the relative strength. If this is maintained, it is likely that the relative strengths EMAs do show angle and separation.

The company's Q3 earnings did beat expectations yesterday. Adjusted profits were $2.11 per share, which compared favourably to the company forecast of $2.05-$2.06 per share and was six cents ahead of Wall Street estimates. Positively, there is a general focus on margin expansion within the compnay. CRM.us is seeing early adoption of its new data-cloud offering, with some customers testing the AI allocation features. However, it will take some time for AI to be a meaningful source of revenue.

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Russell Shor

Senior Market Specialist

Russell Shor joined FXCM in October 2017 as a Senior Market Specialist. He is a certified FMVA® and has an Honours Degree in Economics from the University of South Africa. Russell is a full member of the Society of Technical Analysts in the United Kingdom. With over 20 years of financial markets experience, his analysis is of a high standard and quality.

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