European Commission suggests break up of Google’s adtech business
The European Commission has said that Google's advertising technology practices breaches EU antitrust laws. It has recommended that the company break up adtech, its ad business.
In a statement today, the regulator said, "Google is active on both sides of the market with its publisher ad server and with its ad buying tools and holds a dominant position on both ends. Furthermore, it operates the largest ad exchange. This leads to a situation of inherent conflicts of interest for Google."
According to the initial investigation conducted by the European Commission, it has been determined that Google has engaged in "anti-competitive behaviour" in the adtech market since 2014.
Google has been granted the chance to thoroughly review the contents of the Commission's inquiry file, provide a written response, and request an oral hearing.
Image by Gerd Altmann from Pixabay
Russell Shor
Senior Market Specialist
Russell Shor joined FXCM in October 2017 as a Senior Market Specialist. He is a certified FMVA® and has an Honours Degree in Economics from the University of South Africa. Russell is a full member of the Society of Technical Analysts in the United Kingdom. With over 20 years of financial markets experience, his analysis is of a high standard and quality.
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