BMW Outsold Rival in 2021
BMW Group
The BMW brand shined, as it sold a record of 2,213,795 units last year, marking a 9.1% year-on-year rise. This brought it at the lead of the global premium segment, surpassing rival Mercedes-Benz. [1]
BMW has been pushing hard on the electric front, having delivered last month its one-millionth electrified vehicle – an iX xDrive40. Pieter Nota, member of the Board of Management responsible for Customer, Brands and Sales, had then said that "We expect at least one out of every two BMW Group vehicles sold to be fully electric by 2030". [2]
During the full 2021, it sold 103,855 fully electric vehicles, more than doubling its 2020 figures.
The Group as a whole, posted year-on-year sales growth of 8.4 percent last year, with a total of 2,521,525 BMW, MINI and Rolls-Royce vehicles delivered to customers worldwide.
These impressive figures come in spite of broader supply bottlenecks and semiconductor shortages, which the group apparently handled better than its competitors. In December, the Group had announced an agreement with high-tech microchip manufacturer INOVA Semiconductors and feature-rich semiconductor foundry GlobalFoundries, to secure several million semiconductors per year.
BMW.de comes from a solid 2021 with gains of 14%, while the new year has started on the offensive. Today's news helped it post new multi-year highs, but struggles to stay in profits.
Past Performance: Past Performance is not an indicator of future results.
Daimler
Daimler's Mercedes-Benz Cars delivered 2,093,476 vehicles during the last year, a drop of 5% compared to 2020, as per last Friday's announcement [3]. The firm commented that "a lack of semiconductors delayed the supply of vehicles despite strong demand for passenger cars and vans in all segments and across all regions."
Despite that, deliveries of Mercedes-Benz plug-in hybrid and electric passenger cars reached a record of 227,458 units, up 69.3% y/y.
The commercial segment also had a good performance, since sales of commercial vans rose 2.6% in 2021 to 334,210 units, thanks to strong demand in the first half of 2021 and from China and the United States in particular.
DAI.de had dropped on Friday after the drop in total sales, but today it is upbeat, pausing its tree-day decline.
Past Performance: Past Performance is not an indicator of future results.
Nikos Tzabouras
Senior Financial Editorial Writer
Nikos Tzabouras is a graduate of the Department of International & European Economic Studies at the Athens University of Economics and Business. With extensive experience in market analysis and a strong foundation in international relations, he brings a unique perspective to financial markets. Nikos emphasizes not only technical analysis but also on fundamentals and the growing influence of geopolitics on financial trends.
As a Senior Financial Editorial Writer, he delivers comprehensive and forward-looking insights across a wide range of asset classes, including equities, commodities, and currencies. His work explores how macroeconomic events, political developments, and global policies impact market dynamics, providing readers with a deeper understanding of both short-term movements and long-term trends.
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