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Amazon Looking to Include Ads in its Prime Video Service

Russell Shor Written by Russell Shor
  • AMZN.us
    (${instrument.percentChange}%)

Comment

Starting in 2024, Amazon is looking to include limited advertisements on its Prime Video service. Regions include the US, Canada, Germany, and the UK, with US subscribers able to pay an extra $2.99 per month for an ad-free service.

This is likely to contribute to the company's bottom line, specifically adding to Amazon's advertising revenue. Reports indicate an initial 3 minutes of ads per hour, with potential to increase this over time.

Technical Analysis


Source: www.tradingview.com

  1. The Amazon daily chart does show signs of stress.
  2. Its green 5-day EMA is below its orange 10-day EMA.
  3. This is a bearish formation.
  4. Moreover, the daily RSI is on the bearish side of 50 (blue rectangle), suggesting an underlying negative momentum.
  5. There is a support zone around the $125 level (green shaded horizontal).
  6. This may bring in some buying from the sidelines.
  7. However, a pullback in yields will help in this regard.

Russell Shor

Senior Market Strategist

Russell Shor is a Senior Market Strategist at FXCM, having been promoted to the role in 2025 in recognition of his depth of insight and consistent delivery of high-impact market analysis. He originally joined FXCM in October 2017 as a Senior Market Specialist.

Russell holds an Honours Degree in Economics from the University of South Africa, is a certified FMVA®, and a full member of the Society of Technical Analysts (UK). With over 20 years of experience in financial markets, his work is renowned for its clarity, precision, and strategic value across asset classes.

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