On Wednesday, the Federal Trade Commission (FTC) filed a lawsuit against Amazon, accusing the leading e-commerce giant of deliberately deceiving countless customers to enroll in its Prime service and actively impeding their efforts to terminate their subscriptions.
The FTC maintains that "Amazon used manipulative, coercive, or deceptive user-interface designs known as 'dark patterns' to trick consumers into enrolling in automatically-renewing Prime subscriptions."
The commission also said in its statement that Amazon "knowingly complicated the cancellation process for Prime subscribers who sought to end their membership. The primary purpose of its Prime cancellation process was not to enable subscribers to cancel, but to stop them."
According to the FTC, Amazon's activities are in violation of both the FTC Act and the Restore Online Shoppers' Confidence Act.
Amazon responded by saying that the FTC was wrong on both the law and the facts.
Senior Market Specialist
Russell Shor joined FXCM in October 2017 as a Senior Market Specialist. He is a certified FMVA® and has an Honours Degree in Economics from the University of South Africa. Russell is a full member of the Society of Technical Analysts in the United Kingdom. With over 20 years of financial markets experience, his analysis is of a high standard and quality.