BMW Soft Despite Chip Deal
The BMW Group is a leading premium manufacturer of automobiles and motorcycles, which consists of four brands: BMW, MINI, Rolls-Royce and BMW Motorrad.
It has 31 production and assembly facilities in 15 countries and a sales network in more than 140 countries, with a workforce of more than 120,000 people.
Last year the Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide and generated Revenues of € 98.990 billion. 
On Tuesday, the company said that it handed over its one-millionth electrified vehicle - a BMW iX xDrive40 – with the customer also a BMW Wallboxto to enable safe and convenient home charging. 
Pieter Nota, member of the Board of Management responsible for Customer, Brands and Sales said that "by 2025 the BMW Group will have delivered around two million fully-electric vehicles to customers. We expect at least one out of every two BMW Group vehicles sold to be fully electric by 2030".
The iX and the i4 electric vehicles were released onto the market in mid-November, while the Group plans to expand its offering over the next year with fully-electric versions of the BMW 7 Series and BMW X1.
Today, the Group announced an agreement with high-tech microchip manufacturer INOVA Semiconductors and feature-rich semiconductor foundry GlobalFoundries, to secure several million semiconductors per year. 
This looks like an important deal, as automakers have been plagued by chip shortages recently, which are increasingly used in modern cars.
In November, BMW had struck a deal Qualcomm Technologies, Inc. for chip supply. Nicolai Martin, SVP Driving Experience of BMW Group had then commented that "we look forward to working in direct relationship with Qualcomm Technologies to build our next-generation ADAS/AD platform, as well as to continue delivering world-class driving experiences to our customers" .
The automaker had released on November 3, its financial results for the third quarter of the year and the 9-month period that ended in September 30. 
It announced that it had sold 231,575 fully electric and plug-in hybrid vehicles during the first nine months of 2021, twice as many as one year earlier. Overall sales grew 18% y/y to 1,932,224 units during the same period, while Revenues came in at € 82.831 billion.
BMW.de made a solid start to the week, as fears over the Omicron variant eased and on news of the one-millionth electrified car delivery, but today it faces difficulties despite the chip deal announcement.
This creates risk for a return back towards Monday's lows (87.04-86.69), but those of the current month (83.23) appear distant at this stage.
On the other hand the stock shows resiliency, as the EMA100 supports it. Above the EMA100, bulls are in control and can push towards mid-92.00s, but they don't yet inspire confidence for new 2021 highs (96.57)
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Senior Market Specialist
Nikos Tzabouras is a graduate of the Department of International & European Economic Studies at the Athens University of Economics and Business. He has a long time presence at FXCM, as he joined the company in 2011. He has served from multiple positions, but specializes in financial market analysis and commentary.
With his educational background in international relations, he emphasizes not only on Technical Analysis but also in Fundamental Analysis and Geopolitics – which have been having increasing impact on financial markets. He has longtime experience in market analysis and as a host of educational trading courses via online and in-person sessions and conferences.
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