Drew Niv, CEO of FXCM, told Entrepreneur Magazine reporters that his best advice to other small businesses starting out is "first, make the service fit the customer. Second, find the customer. Third, keep the customer—with iron focus on customer service."
Niv, also proud to share his success secret said, "We were able to recognize early that the major stumbling blocks to retail currency trading were lack of knowledge and lack of convenient access. That is why we demystified forex by making forex education an integral part of our business, and then invested heavily in the back-end technology necessary to underpin a super-convenient, online trading system. Both were part of our general strategy—to sacrifice short-term profitability for long-term stability and growth."
This isn't the first time that FXCM has been noticed as a fast growing company. In 2006, FXCM was recognized by Deloitte & Touche's Technology Fast 50 as the fastest growing financial technology firm in the state of New York. From 2001 to 2005, FXCM grew 982%, placing first among financial firms and twelfth overall. FXCM was also acknowledged as the largest financial services firm on Inc. Magazine's 2006 list of fast-growth companies.
FXCM was also a finalist this month in the FX Week awards for Best Retail Platform. "This year the FXCM Trading Platform has made historic changes in an effort to lead the retail forex market into a new age of efficient execution," said Niv. "We will keep growing and continue to succeed."
FXCM Awards
